Saturday, May 03, 2008

"Pink" Viagra: Why's It Always Gotta Be Pink?

The search for the little blue pill's counterpart for women continues. I wonder if they made Viagra blue just so women would know which pill is theirs.

Our Bodies, Ourselves recently posted an article expressing concerns about the marketing of a woman's sexual dysfunction drug.

They also linked to another post about the "feminist view on female sexual dysfunction."

Apparently, my sistren believe that, should scientists discover a "pink" Viagra, commercials would target women who are just not interested in sex. Young, stressed, busy, unfortunate women.

Okay, I can see that. But is that a reason not to discover this drug? Many older women experience a lower sex drive because of a MEDICAL PROBLEM. Why shouldn't they use something to help them?

There are men that are too busy, stressed, and depressed to have sex, too. No one's worried that they'll feel like something's wrong with them.

I understand the concern. I get it. Marketing campaigns could easily try to make women feel bad for not wanting to have sex. And I'm sure they won't use the female version of Bob Dole for their commercials.But Viagra is for dudes who want to have sex and just can't get it up. This drug should be for the same thing. Women don't have a physical indicator that they're ready for sex, but a drug that increases blood flow to the genitals could increase lubrication and relax the vaginal muscles.

According to Discovery, around 43% of women experience sexual dysfunction, compared to 31% of men. If a woman wants to want sex more than she does, she should have the same tools men have to take care of that. Sure, drug commercials manipulate people. But why is this one more heinous than...say...Prozac commercials that make everyone think they're depressed? Yes, this drug targets women. But isn't that the point?

Isn't this "concern" equivalent to the concern that birth control pills encourage women to have sex more? Why do we think women are more easily manipulated than men?

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